When I work with a client, I put a lot of focus on doing discovery research before jumping into a project with both feet. In summary, UX Discovery Projects give us a much clearer picture of the project and help us give a more accurate prediction on cost and duration. Ultimately, this saves everyone a heap of time and potentially a lot of money that could have been wasted.
What is a discovery project? You may not realize you’re doing it, but at some point during a project you have to think, “What are we designing and do users want it?” Maybe you make the answers up. Lots of people do.