Matt Wallens
Principal and Founder, 80 Watts
I’m a fractional research lead based in Atlanta. I founded 80 Watts in 2008 because organizations kept making expensive product decisions without talking to the people who’d actually use them. Twenty-five years into this work, that’s still the problem I’m solving.
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Twenty-five years of asking better questions.
The work spans contextual inquiry, qualitative interviews, usability testing, concept testing, service design, and journey mapping.
I also mentor early-career researchers through the UGA Alumni Mentor program. When I’m not working, I’m hiking or hunting for Atlanta’s best tacos. I have favorites, but I’m always open to a recommendation.
I built the community I wished existed.
In 2018, there wasn’t a real home for UX researchers in Atlanta. No regular meetup, no community, no place to talk shop with people who understood the work. So I started one. Today it’s one of the largest UX research communities in the Southeast, covering methods, tools, career development, and the business of research.
Researchers are the core, but product managers, designers, and founders are regulars too. Come to a meetup.
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