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About

Matt Wallens

Principal and Founder, 80 Watts

I'm a fractional research lead based in Atlanta. I founded 80 Watts in 2008 because organizations kept making expensive product decisions without talking to the people who'd actually use them. Twenty-five years later, that's still the problem I'm solving.

My clients include Mailchimp, NAPA, Cox Communications, Mayo Clinic, HP, Dropbox, and Lowe's, along with dozens of mid-market and early-stage companies.

The work spans contextual inquiry, qualitative interviews, usability testing, concept testing, service design, and journey mapping. I work with teams remotely and on-site across the US.

In 2018 I founded UX Research Atlanta, a community of 2,200+ practitioners in the metro area. I also mentor early-career researchers through the UGA Alumni Mentor program.

When I'm not working, I'm hiking or hunting for Atlanta's best tacos. I have favorites, but I'm always open to a recommendation.

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UX Research Atlanta

In 2018, there wasn't a real home for UX researchers in Atlanta. No regular meetup, no community, no place to talk shop with people who understood the work. So I started one. Today it's one of the largest UX research communities in the Southeast, with 2,200+ members. We cover methods, tools, career development, and the business of research.

Researchers are the core, but product managers, designers, and founders are regulars too. Come to a meetup.

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