Here's something I see way too often in product conversations: a team points to their competitor's feature list and says, "we match everything they do."

In the enterprise world, feature parity might get you through a procurement checklist. In the consumer world, a slick UI might win a download.

In the rush to save time and money, many research teams are handing the keys to AI. But speed shouldn’t come at the cost of the truth. If you aren’t careful, you aren’t just automating your analysis, you’re automating your blind spots.