Notes on research, strategy, and what actually makes the work useful.
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I Moved UX Research Atlanta Off Meetup. Here's The Why and How.
We built a community on Meetup. Meetup owned it. Here's how we took it back.
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Good Trails Don't Happen by Accident. Neither Do Good Products.
Trail builders spend weeks reading terrain before anything gets cleared. The lesson for product teams: good research means following the problem, not imposing a predetermined path on it.
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Why Feature Parity is a Fatal Flaw for SMB Products
Matching your competitor's feature list might work in enterprise. For small business owners, it's a trap. Here's why feature parity fails SMB products and what to do instead.
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Is your AI research giving you a False Negative?
AI can miss critical qualitative insights, especially when they're subtle or only mentioned once. Here's how to maintain a chain of custody so you don't automate your blind spots.
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Market Validation and Product Discovery Aren't the Same Thing. Stop Treating Them Like They Are.
Market validation and product discovery both involve users and interviews, but confusing them is one of the most expensive mistakes a team can make. Here's how to tell them apart and when to use each.
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Streamlining UX Research Recruitment with AI
Recruiting research participants is one of the most time-consuming parts of UX work. Here's how AI can cut hours from the process without sacrificing accuracy or participant privacy.
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