Matt Wallens · Atlanta UX Research
A product dies from the research sessions that never happen.
Most product teams in Atlanta are making build decisions on gut instinct, competitive pressure, or last quarter’s sales calls. That’s expensive guesswork. 80 Watts exists to replace it with research.
Based in Atlanta
Built for product teams that can’t afford to build the wrong thing.
I’m Matt Wallens, a fractional research lead with 25 years of experience. I work with product teams at mid-size companies and well-funded startups across Atlanta and nationally, helping them understand their customers before they commit to building the wrong thing.
Atlanta’s tech landscape runs deep in FinTech, logistics, and B2B SaaS. I’ve worked across all three.
What I do
Four ways to put research to work.
Discovery Research
Understand your users and market before you build.
Learn more → For foundersMarket Validation
Pressure-test a new concept or market entry point before you commit.
Learn more → For operations leadersJourney Mapping
Map the full customer experience to find where it breaks down.
Learn more → FractionalFractional Research Lead
Senior research leadership without the full-time overhead.
Learn more →Atlanta’s UX research community
The largest UX research community in the Southeast.
In 2018 I founded UX Research Atlanta, a professional community of practitioners in the metro area.
Visit UX Research Atlanta →Recent Atlanta-area work
Mapping an entire automotive ecosystem before a dollar was committed.
A national automotive parts supplier needed to understand the full ecosystem of their business before committing to a multi-year digital transformation. I led a nine-month, three-phase research program mapping the experience of motorists, repair shops, and parts stores across three states.
The findings unified executive stakeholders across divisions for the first time and became the foundation for the transformation program.
See the full case study →Let’s talk
Ready to stop guessing?
Most engagements start with a short, free conversation about what you’re trying to figure out.
Atlanta-based · available nationally