Senior experience strategy, shaped around what you actually need.

Most engagements start with a conversation about what your team is trying to figure out or decide. From there I'll scope an approach that fits your timeline and budget.

Some clients need an embedded strategic partner over several months, someone who shows up consistently, stays close to the work, and makes sure research and strategy are influencing decisions in real time. Others have a specific problem they need solved in a defined timeframe, like a discovery research engagement ahead of a product launch or a sprint advisory engagement around active work.

There's no set path. The engagement model follows the problem, not the other way around."

Both services involve talking to real people and digging into their behaviors and pain points, but they're designed for different moments. Market Validation is for early-stage founders and teams who are still figuring out whether their idea has a real market. The core question is whether the problem you're solving actually exists and whether people care enough to do something about it. Discovery Research is for teams that have already validated the basic premise and are now trying to understand the problem space deeply enough to make smart product and strategy decisions. If you're pre-product, Market Validation is probably where you start. If you're already building and need to get smarter about your customers and their needs, Discovery Research is the right fit.

Discovery Research is a full engagement where I design and lead the research from start to finish and deliver findings your team can act on. Sprint Advisory is lighter, it's for teams that already have research in motion and need a senior perspective to sharpen their approach, pressure-test their assumptions, and avoid common mistakes. Think of Discovery Research as doing the work together and Sprint Advisory as having an experienced guide in your corner while your team does the work.

Yes, many of my clients are distributed across the US and I work with them remotely or on-site depending on what the engagement calls for. I'm based in Atlanta but location has never been a barrier. Whether your team is in New York, San Francisco, or anywhere in between, the work gets done the same way: close collaboration, clear communication, and research that actually reaches the people making decisions.

UX research typically focuses on digital interfaces and product usability. Experience strategy is broader. It looks at the full picture: customers, employees, operations, and the moments where they intersect. The methods overlap, but the scope and output are different. Where research might tell you what users struggle with on a screen, experience strategy tells you why the whole system isn't working.

A few different types. Product and service teams at mid-size organizations that are making significant decisions and want to get them right. Digital agencies that need research capabilities on client engagements without adding to their headcount. And early-stage founders who need to know whether their idea has a real market before they commit the budget. Past clients include Mailchimp, NAPA, Cox Communications, Mayo Clinic, HP, and Dropbox. The common thread is usually a team that's moving fast and needs a senior perspective to make sure they're pointed in the right direction.

A good fit usually looks like one of these: your team is making a major product or service decision and needs a solid foundation of customer insight before committing. You have research happening but it's not consistently influencing decisions. You need someone to build or lead a research practice without bringing on a full-time hire. If any of those sound familiar, it's worth a conversation.