The research your team needs. Scoped to your timeline and budget.
I help product teams, agencies, and founders find out if they're right before they spend the budget finding out the hard way.
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A pattern in the work
A lot of this has been research for products built for small businesses.
Nine years on Sage’s small business accounting software. A marketing platform built around small business owners. An auto parts distributor’s network of independent repair shops. Different industries, same underlying question: how does a small business owner actually operate, day to day, and what do they need from the tools built for them.
FAQ
How engagements work
How do engagements typically work?
Most start with a conversation about what you're trying to figure out. From there I scope an approach that fits your timeline and budget.
How is Discovery Research different from Journey Mapping?
Discovery Research is for something that doesn't exist yet: who are we building for and what do they need. Journey Mapping is for something live that isn't working: where is the experience breaking down and why. Teams often use both in sequence.
How does fractional research leadership differ from project work?
Project research delivers findings and hands them off. Fractional leadership is embedded and ongoing, with strategic oversight week over week, so research shapes the roadmap instead of just informing it.
Do you work with teams outside Atlanta?
Yes. Many clients are distributed across the US; I work remotely or on-site depending on what the engagement calls for.
How do I know if this is the right fit?
Usually one of three things: a major decision that needs a foundation of customer insight, research that isn't consistently influencing decisions, or the need to build a research practice without a full-time hire.
Let’s scope it
Ready to scope an engagement?
Most start with a short conversation about what you’re trying to figure out. From there I scope an approach that fits.