Iterative Usability Research for a Mobile Leadership App
The risk
Launching a flagship product and not finding out it confuses people until it's already live and the damage is done.
The challenge
Find out, before launch, whether the navigation, content, and gamification in a new mobile app actually worked for real users.
What I did
- Ran six rounds of usability research across five app modules, roughly 45 sessions total, from onboarding through a 360-degree assessment tool
What changed
Found a navigation pattern that consistently confused users about where they were in the app; the redesign that followed fixed it. Found that people skip long paragraphs and respond to visuals and audio, which reshaped content across the whole product, not just one screen.
During testing, Matt was amazing at working with the users. His questions elicited thought out responses, his patience in working with the users and the tools was saint-like. All in all, I couldn't ask for a better research partner.
Phillip Zannini, UX Director, Center for Creative Leadership