Find out if your market is real before you commit to building it.

Most startups don't fail because the team wasn't capable. They fail because nobody wanted what they built. This playbook walks you through a six-step process for confirming, with real evidence, that a problem exists and that people would pay to have it solved.

Not a survey of your network. Not a landing page with a waitlist. Structured conversations with your actual ICP, synthesized into a clear picture you can act on.

Built for founders and product teams who need to move fast without building on assumptions they haven't tested.

"You don't have to validate everything. You have to validate the assumptions that, if wrong, would make the whole thing collapse."

What's inside

• How to define your ICP before your first customer conversation, so you're talking to the right people
• Six steps from mapping your riskiest assumptions through understanding your real addressable market
• What trips up even experienced teams, and how to avoid it
• An honest answer to the question most founders skip: do you have a market, or just an idea you like?