A product dies from the research sessions that never happen.
Most product teams in Atlanta are making build decisions based on gut instinct, competitive pressure, or last quarter's sales calls. That's expensive guesswork. 80 Watts exists to replace it with research.
Based in Atlanta. Built for product teams.
I'm Matt Wallens, a fractional research lead with 25 years of experience. I work with product teams at mid-size companies and well-funded startups across Atlanta and nationally, helping them understand their customers before they commit to building the wrong thing.
Atlanta's tech landscape runs deep in FinTech, logistics, and B2B SaaS. I've worked across all three.
What I do
- Discovery Research — Understand your users and market before you build.
- Market Validation — Pressure-test a new concept or market entry point before you commit.
- Journey Mapping — Map the full customer experience to find where it breaks down.
- Fractional Research Lead — Senior research leadership without the full-time overhead.
Atlanta's UX research community
In 2018 I founded UX Research Atlanta, a professional community of 2,200+ practitioners in the metro area. It's the largest UX research community in the Southeast.