For Agencies
Your strategy deck is only as strong as the evidence behind it.
Without real customer voice, it’s just a well-designed opinion. I weave real research into your client work, so the recommendation holds up.
The problem
Without research, your designers are making decisions they can’t defend.
Clients push back when there’s no evidence behind a decision, so your team ends up defending taste instead of insight. Ground the work in what customers actually said and did, and clients stop questioning the direction and start asking how to execute it.
How I work
Fractional Research Lead. I run the study, you keep the relationship.
01
You keep the relationship
The client stays yours. I work behind the scenes, integrated into your engagement, never in front of your client without your say-so.
02
I run the study
Recruiting, interviews, and synthesis. The research rigor your client expects, without the headcount you can’t justify for a single engagement.
03
Your client sees stronger work
Real customer evidence shows up in your strategy deck. Not gut feel, not trend decks. Something that’s harder for clients to pick apart.
Proof
Evidence that shipped inside agency work.
Gaming Accessory Brand
Partnered alongside a strategy team to turn fieldwork into a prioritized innovation roadmap. The research drove the recommendation, not the other way around.
Read the case study →National Telecommunications Provider
Delivered service blueprints the execution team could build against directly, across five markets and eight employee workshops.
Read the case study →Let’s talk
Want your team’s work to be harder to question?
I’ll run the research. You ship a stronger, better-supported recommendation.
Atlanta-based, other places as needed