For Founders
You’ve already built it. Now you need to know if the market is actually there.
Most founders come to me after. They’ve built something, spent the money, and customers aren’t showing up the way they expected. They need to work backward before they spend another dollar in the wrong direction.
Some come before. They want to know if the market is real before they commit. If that’s you, this works exactly the same way.
The problem
Most founders find out they built the wrong thing after they’ve already committed. By then the options are expensive.
Bits of feedback here, a survey there, a few conversations with people who were too polite to tell the truth. None of it adds up to a clear answer. And by the time the real signal shows up, you’ve already spent the budget finding out.
How I work
Fractional Research Lead. 25 years of experience, exactly when you need it.
01
Identify the riskiest assumption
The one thing that, if wrong, changes everything. We get clear on what that is before touching a discussion guide or scheduling an interview.
02
Run the research
Fast, structured, with real people in your target market who don’t know you and have no reason to be polite. Behavior over intention.
03
Get a clear answer
Findings, demand signal, and a recommendation you can move on before the window closes. Not a deck full of themes. An answer.
Proof
Research that answered the question before it got expensive.
Gaming Accessory Brand
Found out what really drives purchase decisions before betting on a new product category. The gap between what customers said and what they actually bought changed the entire launch strategy.
Read the case study →Free resource
Market Validation for Startups
Not ready to hire someone yet? This playbook walks you through the process yourself: six steps for mapping your riskiest assumptions, designing interviews that reveal real behavior, and sizing a market you can actually reach.
Let’s talk
Not sure if the market is there? Let’s find out before it costs you more to be wrong.
Most engagements start with a short conversation about what you’re trying to figure out before you commit. From there I scope something that fits.
Atlanta-based, other places as needed